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डिजिटल मार्केटिंग आज के डिजिटल युग में व्यवसायों के लिए अपने लक्षित ग्राहकों तक पहुँचने और उनसे जुड़ने के लिए आवश्यक है। यह ब्रांड्स को सोशल मीडिया, ईमेल, सर्च इंजन और वेबसाइटों जैसे ऑनलाइन चैनलों के माध्यम से ग्राहकों से कनेक्ट करने में सक्षम बनाता है। डिजिटल मार्केटिंग के माध्यम से कंपनियाँ व्यक्तिगत सामग्री प्रदान कर सकती हैं, जुड़ाव को ट्रैक कर सकती हैं, और ग्राहक व्यवहार का रियल-टाइम विश्लेषण कर सकती हैं, जिससे विकास और ब्रांड निष्ठा को बढ़ावा मिलता है। यह ब्रांड की दृश्यता बढ़ाने, ग्राहकों को आकर्षित करने और दीर्घकालिक संबंध बनाने में मदद करता है।

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